"When they zig - you zag" to paraphrase Luke Sullivan who knows how to craft great and entertaining ad ideas from the ground up.
It comes as a surprise to no one here in the Adland offices that the Anheuser-Busch "Party" campaign created by Wieden & Kennedy starring Seth Rogen and Amy Schumer failed to resonate with the target market.
Like I've stated before, Obama may have won the Titanium Lion for his grassroots social media election strategy in 2009, but we've reached a whole other level of Twitter politics these days.
This clever out-of-home stunt makes it look like Donald Trump's eyes are perpetually rolling. Neat, right? I love the idea of a foreign ad agency taking such an interest in my country's election year and urging American expats to vote. Then I started thinking about it. And I hated it.