Amnesty International Ads Show What's Happening

Amnesty International in Switzerland broke a new outdoor campaign May 29th that was created by Walker Werbeagentur Zuerich. The campaign uses the tagline "It's not happening here but it's happening now", in various languages, from French to German. Using the transparent billboards, the campaign aims to show people what is going on in the world, even if it's not happening in front of them at the bus stop. The ads portray issues in countries like Iraq, China, and Sudan.

Walker Werbeagentur Zuerich

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Submitted by shmulikber on 5. June 2006 - 14:09.
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that. is. some. real. good. execution.

Submitted by shokk on 7. June 2006 - 21:06.
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I wonder if they have any pics of the orange jumpsuit guys blowing up buses in Israel. I'm pretty sure there are some people in Israel who want amnesty from being blown up by those guys while going grocery shopping.

Submitted by aiiobo on 8. June 2006 - 8:38.
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Nobody pointed this out yet? Transparent posters that rely on the background to make an impact has been done before, by Dabitch herself even. Remember the Sonox campaign in Amsterdam? Later badlanded because some local papers sports pages had done that same "framing" thing.

Ok, fine, so the similarities is just in the posters being transparent. I try. ;)

This campaign is great. I predict Cannes metal.

Submitted by dabitch on 8. June 2006 - 8:44.
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Heh. Cute.
Are these posters really transparent though? They seem like they can be in some cases, for example the one with the orange-jumpsuited prisoners - that type of poster-site can't be made transparent, it seems more likely it's a photograph specifically designed to be at that site.

In the Sonox case we had to build the transparent plexiglass posters ourselves, as regular poster media can't do transparent, there's usually lights and crap in them.

Submitted by Neo on 8. June 2006 - 13:54.
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Aren't these just photoshopped images? It's too good to be true.

Submitted by caffeinegoddess on 8. June 2006 - 18:53.
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It's impressive how much people are taking notice of this.

From the first two posted, if you look closely they don't line up totally with the surroundings (roof and the tree)...it's slightly off which makes me think they are photographs of the location. Although I've no idea if that's the case for all of them.

Submitted by dabitch on 8. June 2006 - 19:06.
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They all look like photos of the background montaged for each poster site - which makes me wonder, what do they look like at night? Pretty strange I assume. ;)

Submitted by Neo on 9. June 2006 - 12:34.
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Submitted by Andreas-Udd on 10. June 2006 - 8:36.
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Ok, any adgrunts in Switzerland? Please take a photo of the posters at night and upload/email we wanna see it!

Submitted by caffeinegoddess on 10. June 2006 - 14:38.
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Found someone who took a snap of one of these here on Flickr.

Submitted by dabitch on 10. June 2006 - 15:41.
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I found some Amnesty posters on flickr too. None taken at night though. ;)
But there are some wide posters, like this wide poster and this other wide poster taken from an off angle, both in trainstations. And then this one, on the street.

Submitted by redogre on 12. June 2006 - 13:27.
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So if somebody blows himself up and kills innocent people you have the right to treat suspects as animals before even taking to court. Also you can fire rockets to potential suicide bombs sitting on a beach. Well they are 5 years old but who cares? They will grow up and become suicide bombs.
Justice is not for a group of people, it is for everybody. I read the news of suicidebombers with tears in my eyes for the innocent who dies with this twisted rage, but treating all the arabs as potential bombs and treating them like animals? I still can not understand how a nation suffered so much from prejudice somehow justifies the same prejudice to others.

Submitted by dabitch on 14. June 2006 - 8:50.
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Remember the transparancy meme? see here on flickr all screens transparent.

Submitted by jagksa on 8. November 2006 - 22:56.
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Fallon did this 20 years ago with an image of a pregnant Mary, Joseph and a camel waiting for a bus. Still works but it's not original

Submitted by dabitch on 9. November 2006 - 6:12.
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... Oh yeah... I recall seeing something like that. Anyone able to get an image of said ad?

Submitted by rasorfrog on 15. November 2007 - 15:42.
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Amnesty just finished a brilliant commercial on the same "Not here, but now" thought. I think it's even better than the posters. Click on English: 

http://www.walker.ag/index_walker.php?cID=ai&mID=0

Submitted by Achilleus on 23. August 2008 - 0:47.
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They all look like photos of the background montaged for each poster

Submitted by dabitch on 5. January 2010 - 14:05.
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