Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

Client ANLCI
Agency DDB Paris
Executive Creative Director: Alexandre Hervé
Art Director: Emmanuel Courteau
Copywriter: Jean-Francois Bouchet
Account Director: Jean-Jacques Sebille
Agency Producer: Justine Bruneau
Agency Producer: Quentin Moenne Loccoz
Account team: Sophie Legent
Account team: Kenza Adeïda
Account manager: Pierre Beffa


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.