Ben and Jerry's Ireland introduced their new Core flavour Karamel Sutra to Dublin via this installation where a giant spoon dug into Dublin's core to find said ice-cream. To create this, Ben & Jerry teamed up with street art activist Will St Leger and built this punny "good to the core" moment in Dublin’s city centre. Shame we can't eat it, I need about this much Ben&Jerry's right now. Maybe a touch more.

Ad agency: Thinkhouse

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.