Courtesy of Cossette Toronto, this campaign encourages you to treat Bugles as "the game you can eat," which is great because I remember having these when I was a kid and it was kind of like eating salty sawdust. Weird stuff.

Client: General Mills
Brand: Bugles
Agency: Cossette, Toronto
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Director: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.