Courtesy of Cossette Toronto, this campaign encourages you to treat Bugles as "the game you can eat," which is great because I remember having these when I was a kid and it was kind of like eating salty sawdust. Weird stuff.

Client: General Mills
Brand: Bugles
Agency: Cossette, Toronto
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Director: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.