TBWA commissioned Erik Almås to create a memorable images Absolut. Though Sid Lee has recently won global duties on Absolut, and will produce the next global campaign this summer, this TBWA campaign is more in keeping with the work Absolut had produced over the past thirty plus years: I.E., the bottle front and center, and a two word headline beginning with "Absolut."

As for the images, everything you see was captured in camera, to scale of an actual size Absolut bottle.

This is one of the few times I wished I could see a making-of video as I think it would have captured the oompf more.

Global Creative Director: Sue Anderson
Creative Director: Hoj Jomehri (on set)
Associate Creative Director: Kevin Kaminishi (on set)
Senior Copywriter: Madeleine Di Gangi
Senior Art Producer: Julia Menassa (on set)
Account Director: Hugo Murray
Account Supervisor: Jessica Beck
Photographer: Erik Almås
Producer: Stuart Hart – TNC Productions
Props/Sets: New Deal Studios


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.