ESPN / Espen.com.br - Finger workout - print, Brazil

Neogama/BBH, São Paulo annonces the new ESPN website, www.espn.com.br by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!

Alexandre Gama (Executive Creative Director)
Márcio Ribas (Creative Director)
Wilson Mateos (Creative Director)
Isabella Paulelli (Copywriter)
Fábio Baraldi (Art Director)
Illustration : Felix Reiners, Marcelo Vendramel
Digital Retouch: Alexandre Correa

Your rating: None Average: 3.6 (22 votes)
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Submitted by PenguinLost on 25. August 2008 - 16:14.
PenguinLost's picture

Duval Guillaume Antwerp had something similar last year for Center Parcs.

Submitted by dabitch on 25. August 2008 - 17:50.
dabitch's picture

Finger-trend then, training for thumbs was Tele2's "Thumb workout" infomercial style campaign last year as well. Had a full site at tedstrainingcampforthumbs.com - all shilling the unlimited txt-message feature.

Submitted by sport on 25. November 2012 - 2:09.
sport's picture

Not very good, not very original.

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