From Atletico International in Barcelona, Spain: "Alfred Hitchcock said: "The length of a film should be directly related to the endurance of the human bladder." This quote was our inspiration for our last campaign for MECAL, Barcelona Short Film Festival. From now on, the first bladder friendly festival."

See the video that is part of this campaign as well.

Advertised brand: Mecal
Advert title: Bladder

Advertising Agency: Atletico International, Barcelona, Spain
Agency website:
Art Director: Héctor Vilar, Cristina Mascort
Copywriter: Alberto García Orte, Marc Sánchez, Marta Caseny.
Production Company: Garage Films
Director: Bungalow
Print: Vice Magazine Spain


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