Hawaiian Tropic Pink Bits – Minimize the sun – Maximum Protection is their motto - and you have no idea how much restraint was needed to prevent me from cracking a joke about Pigs in space here. Oh, shoot.

Brand: Hawaiian Tropic Pink Bits
Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nyström
Creative Director: Martin Stadhammar
3D-Art: Johnny Electro


Comments (3)

  • caffeinegoddess's picture

    Haha you just had to, didn't you? ;)

    I'm not sure I'm totally digging this concept. I want to like it but I feel like they're showing something more like: "Minimize the sun, and kill off life." :p

    Mar 25, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.