The Heart of the City - Rubbish installation - poster, New Zealand
Colenso BBDO, Auckland set out to discourage people from littering the streets of Auckland - by showing people how much rubbish is dropped around a single bus shelter in one week. Every day the crap thrown about on the streets around this stop was collected and added to the poster - this is the result after a week. Messy people us the bin!
Here is what it looked like day one, and the days after as it filled up.
Agency: Colenso BBDO, Auckland
Nick Worthington : Executive Creative Director
Steve Cochran : Creative Director
Karl W. Fleet : Deputy Creative Director
Simone Louis : Creative
Bradley Averill : Creative
Account service Tash Stichbury
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comments
- In truth well-off content and
10 min 2 sec ago - In actual fact amazing
6 hours 35 min ago - What is the name of the song
2 days 12 hours ago - With this card, they're
2 days 17 hours ago - Haha as well as "Why is it?"
3 days 56 min ago - This was all so much better
3 days 4 hours ago - This wasn't an Abercrombie
3 days 22 hours ago - This just makes me like
3 days 22 hours ago - Ha haha, the way he snogs the
4 days 4 hours ago - Speaking of cereal&feels,
4 days 5 hours ago


Love it !!
This is a great idea. Well done.
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