Hombre Magazine double page sticky spreads - Argentina print ads

dabitch's picture
Posted by dabitch on 11. December 2007 - 22:24

Oh look, a clever use of glue to make a point. These ads reminded me - ironically perhaps - of the POWA (People Opposing Women Abuse) rape ads from Lowe Bull in 2003* only because of the glue. See what the ads looks like folded out inside (I bet you can guess what the funny is already though...)

also reminded me of my favorite geek joke - for Swedes only: Vad är det som klibbar ihop sidorna i matteboken? -Pythagoras sats!
Yes, this is why I have no friends.

Agency: Leo Burnett, Buenos Aires
Creative Director: Pablo Capara / Sebastian Olivieri
Copywriter: Carolina Mendez
Art Director: Diego Salas

Your rating: None Average: 3.9 (24 votes)
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Submitted by deeped on 11. December 2007 - 23:34.
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Feels like the oldest trick in the book but probably is as disgusting as it should be to get to their target group.

Submitted by adlib on 12. December 2007 - 0:01.
adlib's picture

Yes, very obvious first idea. I've had this idea and thrown in it the bin. Now I wish I had done it as I would have had hotter models.

Submitted by thome on 12. December 2007 - 12:24.
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Just one correction: I believe they're not Brazil print ads, but ARGENTINA print ads (Buenos Aires).

Submitted by TDD on 13. December 2007 - 0:23.
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The Hombre Magazine ads: 13 to 16 years old male range? (I'm talking about the creators)

Submitted by mochazina on 14. December 2007 - 13:20.
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Pretty funny, in a naive sort of way.

Submitted by Hygge on 14. December 2007 - 16:29.
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I have seen it before though. Twice. And that's in Holland alone. There must be dozens of these ads worldwide...

Submitted by dabitch on 14. December 2007 - 18:18.
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If you can squirrel away some scans for me we can badland the whole bunch of them! Awesome. :)

Submitted by Andreas-Udd on 29. December 2007 - 13:34.
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Vad är det som klibbar ihop sidorna i matteboken? -Pythagoras sats!

Nerd alert! Nööööööörd!

Submitted by dabitch on 12. January 2011 - 20:44.
dabitch's picture

I am the Queen of the Geeks. Bow before me.

Submitted by AnonymousCoward (not verified) on 21. November 2012 - 21:01.
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A++++ would wank again

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