Lowe Pirella Fronzoni, Milan, Italy raise the white flag for Doctors without borders.

While the images are perfectly self-explanatory, the choice of a grown man with a hurt leg does them now favors. One could interpret that image as "white flag raised by soldier when he got hurt". It would have been better to steer away from any adults in the images.

Advertised brand: Medici Senza Frontiere

Advert title: WHITE FLAG
Advertising Agency (Name, City, Country): LOWE PIRELLA FRONZONI, MILAN, ITALY
Agency website: http://www.lowepirella.it
Creative Director: FRANCESCO BOZZA + UMBERTO CASAGRANDE
Art Director: ALESSANDRO BEDESCHI
Copywriter: MASSIMO AMBROSINI
Photographer: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Post Production: Thomas Lavezzari
Published: From December 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.