Cogent Elliot, in London used the iconic Jim'll Fix It badge to support The National Association For People Abused In Childhood, hinting at the current Savile scandal. "Silence Fixed It For Jim (Savile)" Don't be silent.

Client : NAPAC
Agency : Cogent Elliott
Creative Director: Richard Payne
Art Director: Sweta Pathak
Copywriter: Alex Fraser

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.