"I like the fact that he's somewhat so precious, so snobby. Like an old Beverly Hills thing." said Martin Beauvais, executive creative director at Zig, on the man in the toupee

The print campaign for New York Fries, which is appearing in Chatelaine, Hello, People, Flare and Style at Home. The tagline: "Real Fries in a Fake World." I've never heard of fake fries, but I guess they have everything over there in North America, even fake fries.

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