Lew'Lara\TBWA explains: "The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a playful way, how fragile people are." Yes, as fragile as Delft Blue /Delftware pottery. Or as fragile as our willing suspension of disbelief regarding massive photoshop jobs. (Don't get me wrong, this is quite good - it's the blue on the girls bangs that throws me off.)

Agency: Lew'Lara\TBWA
Client: Nissan
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Copywriter: Marcos Almirante
Art Director: Bernardo Romero
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura / Supachai U-Rairat
Art Buyer: Ana Karina Melo, Ale Sarilho
Account Supervisor: Suellen Copolla, Ricardo Barros
Advertiser's Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Planner: Renata D´avila
Other Credits: Production House Producer: Somsak Pairew / Kitidej Rattanasuvansri and Production House Company: Illusion Co.,Ltd.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.