Life boats hanging off buildings? Life vests under park benches? Life guards on duty in the middle of city streets? Yeah, Rethink Vancouver are at it.

To demonstrate the impact global warming will have on our cities, Rethink Communications Vancouver suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and our client’s website, offsetters.ca. Other elements in the stunt included a lifeguard blocks up from the water and bus benches with life preservers underneath.

Offsetters helps companies and individuals offset their carbon dioxide emissions. More images inside.

Chris Staples : Executive Creative Director
Ian Grais : Executive Creative Director
Katie Ainsworth : Copywriter
David de Haas : Art Director