Pepsi - the choice when you need to bribe someone? Seems that if you're a young lad who wants to play life guard with a woman who has gravity defying boobs, you must come prepared with a can of cold Pepsi. CLM BBDO Paris reckons Pepsi has that kind of power.

Large lifeguard image
link to larger chimp image
Link to larger space-suit image

Ad agency:CLM BBDO Paris
Vincent Dixon : Photographer
Jean Francois Sacco, Gilles Fichteberg : Creative Director
Cedric Moutaud : Art Director
Vincent Pedrocchi : Copywriter


Comments (3)

  • Dabitch's picture

    Notice: Pepsi New York has contacted me (last night) regarding these ads saying that they are spec work. I've asked for a statement from Pepsi France to post here if that is the case.

    Oct 22, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Are they spec work?

    May 09, 2011
  • Dabitch's picture

    Pepsi France never denied this work (to me).

    May 09, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.