Playboy poster with augmented reality layer allows smart phones to see more of the models

Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

However, Apple doesn't like too much nudity and Layar admits that 'Due to the explicit nature of this campaign, some of the content can not be viewed in the iOS version of the Layar App.'. #fail

This all feels a little old hat by now, aren't pornographers supposed to be driving technology forward?

Playboy & Layar

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Submitted by purplesimon on 18. March 2013 - 18:32.
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Because the internet doesn't have enough pr0n, you have to download an app, point it at a poster in the street and then view nekkid women.

This is totally lame-o.

Three letters: FFS!

Your final point is spot on: This all feels a little old hat by now, aren't pornographers supposed to be driving technology forward?

Submitted by kidsleepy on 18. March 2013 - 18:41.
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"...Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well."
The average porn lovin' person wants to unlock music, behind the scenes or making-ofs. They want to unlock the box that is normally locked by chastity belts and that's it. P.S. "Unlocking more content," is a pipe dream created by someone trying to justify his Social Media Ninja Guru title. People do not care about the dvd extras of a print ad. Never will.

Submitted by John Merge (not verified) on 19. March 2013 - 5:43.
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Definitely an interesting take on augmented reality. I am sure playboy will find enough young men with smart phones willing to try it out.

Submitted by dabitch on 19. March 2013 - 6:14.
dabitch's picture

I think it's a pretty meh augmented reality. The most interesting one IMHO YMMV was when LEGO Showed the contents of the box to kids, and then later when Mister Imagine's Toy Store did the same thing, except only with plain cardboard boxes allowing the children to unleash their creativity.

But this? Like Purplesimon said, it's very much like the extra on an old-school DVD that nobody can be arsed watching.

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