DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.

Titles: Buy, Drug, Rob
Client: Toronto Crime Stoppers
Agency: DDB Canada, Toronto
Creative Director: Todd Mackie
Creative Director: Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisor: Rico Tudico
Account Supervisor: Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.