DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.

Titles: Buy, Drug, Rob
Client: Toronto Crime Stoppers
Agency: DDB Canada, Toronto
Creative Director: Todd Mackie
Creative Director: Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisor: Rico Tudico
Account Supervisor: Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.