LED has arrived proclaims this print ad which turns the flat screen on its head making it look like a UFO. UFO has arrived? Bah, one TLA is as good as another. FWIW, IMHO, YMMV.
Name of project: LED has arrived
Client: Toshiba
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: December 2009
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Alon Zaid
Copywriter: Shuki Berg
Photographer/Illustrator: Ofer Avioz
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Manager: Efrat Amit
Planning Director: Hila Tamir
Planner: Zohar Reznik
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