Toyota: protect what's behind you

Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.

The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.

Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."

Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.

Nice one, guys.


Toyota case study

Agency: Happiness Brussels, Brussels, Belgium
Agency website: http://www.happiness-brussels.com
Client: Toyota Belgium
Agency: Happiness Brussels
Creative Management:
 Karen Corrigan, Cecilia Azcarate Isturiz
Creative Director: Peter Ampe
Concept Provider : Gregory Titeca
Head of Art:
Cecilia Azcarate Isturiz

Copy:
Peter Ampe

Art Director:
Cecilia Azcarate Isturiz

Account Director:
Pascal Kemajou

Account Manager:
Mehdi Sel

Producers: Dominique Van doormaal, Bart Vande Maele

Artist:
Ernest Zacharevic

Content Director: Joris Joosten
Social Media Manager: Maarten Breda
Interactive production: Bliss Interactive
Film Director & Photography: Bob Jeusette
Pictures retouching: Gregory Ellinger
Graphic Designers:
Jeremy Vandenbosch, Daniel Nino
Parking:
Q-Park Lepage

Your rating: None Average: 3.5 (21 votes)
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Submitted by dabitch on 1. November 2012 - 20:39.
dabitch's picture

I love the one with the kid on the tricycle, when the tricycle is a real one. That probably freaked a lot of drivers out.

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