The United Way of Greater Milwaukee and Serve Marketing bring teens a reality check, in time for Valentines Day. Basically telling teenaged girls no matter how much the idea of having a baby as a teen might sound appealing the minute you end up preggers the dude's gonna bounce. It also directs them to Babycanwait.com for more info.
I like the idea. I do think the tone and copy could have been more cruel to drive home the point.

Oh, and they also have radio to go with it. Yeah, I said radio. Do you know Adland has a collection of radio spots? We do.