Wranger - Humans - print, France
This new print campaign from FFL Paris for Wrangler depicts humans as animals, or how a nature photographer might see us if we were drinking from lakes late at night. (Many more images inside folks) These images were shot at night, right in the heart of a forest in "the wilds" of the New Jersey state (USA). The entire shoot team, together with the thirteen models, were deliberately subjected to a rough ordeal, in difficult conditions, to ensure that the models got out of their ‘acting’ roles, no longer posing but pushed to reveal their truer animal instincts. There's also a one minute mood commercial in the campaign.
The "we are animals" campaign will run all around Europe, where each country will use 4 to 6 key visuals, and the images will be placed on giant billboards in city centres.
Wrangler - "we are animals" / Humans - (2008) :60 (France)
Executive Creative Director : Fred & Farid
Art Director : Julie Louison, Perinne Durand
CopywriterJulie Louison, Perinne Durand
Agency Supervisor : Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor : Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer : Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying :FFL Media, Pascal Crifo
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Oh! Amazing vocation with the
4 hours 38 min ago
- Oh! Amazing exertion through
8 hours 23 min ago
- If truth be told prosperous
9 hours 20 min ago
15 hours 27 min ago
- Considerably, this post is
20 hours 21 min ago
- The modern development of the
22 hours 28 min ago
- What is the name of the music
1 day 4 hours ago
- צור קשר עם קוקה קולה ישראל
2 days 10 hours ago
- אני רוצה ששמי יהיה על בקבוק
2 days 16 hours ago
- Name Asaad
2 days 16 hours ago