In Finland they have this thing called "free buckets." Agency 358 decided to hand out branded ones to advertise the travel card trial offer for Helsinki Region Transport. Apparently the lines lasted for hours, kind of like getting a new iPhone. Six thousand people picked up a bucket and became a walking ad for HSL. The travel card gained 11,000 new users which is almost 900,000 Euro is added sales. Not bad at all for a city of 600,000.
Meudhedet is the fastest way to see a doctor. Be healthy, stay healthy. Interesting choice of visual, using the calendar on the woman's face. The art direction helps. Without having read the copy at first I thought it might have been a domestic abuse ad, but it's pretty clear we're dealing with rashes and not bruises here.
Ford Edge's Park Assist feature is a pretty important one, because it allows you to navigate those tricky parking spots without having to worry that you might hit something. Because every centimeter really does count. This print campaign from BBR Saatchi & Saatchi, Israel takes that centimeter to a literal place, by creating rulers featuring the Ford Edge and the slight amount of space it has from poles, trees and fire hydrants. Simple, but brilliant.
Inez and Vinoodh shoot fabulous looking people in the penthouse of the Old Police Building in downtown Manhattan. Accoding to the press release:
"The images transport the viewer to a fictional gathering, a fantasy scenario that unfolds in the kitchen, the bathroom, on the dance floor, in the elevator, or a performer’s Green Room; all that seem to be behind the scenes."
In an old-school slight of hand, these ads reveal the emotional abuse that women face. Unlike physical abuse, it's a lot harder to see, and yet is it no less devastating to the person.
We had the pleasure of chatting with SABO about his street art; "Search and Destroy - the art of SABO, so we were expecting high level sarcasm and political posters from him during this election cycle. He created the deplorables as soon as the Clinton said the word in her speech. He told us that he wasn't for Ted Cruz, even though everyone thought he was then, but he was certainly against Hillary.
Now there's no reason to spoil the moment when you want to drink some Coke, because Coke created a bottle that allows you to snap a selfie while you drink. This pice of drinkable tech made its debut at Israel's Summer Love event.
If there's one thing we can agree on this election season it's...actually, who am I kidding. it's 2016. If I said we can all agree we need air to breath, someone who identifies as Non-Oxgenated would be sure I was shadowbanned on Twitter. Still you can't fault ad agencies for
co-opting trying, especially when everyone is talking about the election. Y&R partnered with restaurant chain, Dinosaur Bar-B-Que for a special election day event.