The Swedish CEO Hans Sydow says to Resumé "We're currently in talks, I can not comment further"
The Publicis network already owns Saatchi Stockholm (which is owned by Danish Publicis holding), and the rumors are that they will buy Leo Burnett as well, and in the future merge all three Stockholm agencies into one. Pubsaatchinett? No, Saatneticis? Leopubchi?
The three agencies haven't been doing terribly well recently in Stockholm, Saatchi & Saatchi has lost four of their top creatives, Publicis Stockholm was 14,5 miljon SEK in the red that the mother company saved them from last year, and leo Burnett which is already owned by Publicis via a holding company called Swelg Holding AB, hasn't managed to pull off their great plans either.
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