R.I.P Studio Total (2008-2013)

"What could two poor, uneducated drifters do in the world of advertising? We decided to find out. Five years, we gave our little experiment."

Studio Total has decided to shut down. You may recall some of their hijinks, they set money on fire (which backfired, no pun intended), they had zombies on the street, they literally bombed Minsk with cuddly teddybears, causing an international incident. 

They even sat down for a cup of coffee with me, which resulted in this interview: "Studio Total, the unconventional agency that does unconventional ads."

Preparing to drop teddybears over Minsk

Alas, they are no longer active and have decided to dismantle their unconventional agency. Tomas bids us adieu with this: 

It became, by far, the best five years of our lives. We made money, we won awards. We met Rockstars, Prime Ministers and Prime Ministers yet to be. We drove really fast boats into really hard rocks and flew aeroplanes at lower altitudes than most. We got hunted by the KGB. We got bona fide groupies. We made fools of ourselves in ways we couldn't have imagined before Studio Total. Example: live on CNN in front of eighty million people.
And yes. We burned money but we always seemed to earn even more (some investements payed off...). We annoyed the many and got loved by the very, very few. (Well, STATISTICALLY someone ought to have loved us, no?) We learned a lot, and forgot even more.

Now our time is up. Did we accomplish anything? That's a tricky question. ""אֵין כָּל חָדָשׁ תַּחַת הַשָּׁמֶשׁ" as God probably would have said. But no-one, NO-ONE, can say we didn't try. 
If you want to write anything on our grave do it here.

Hasta Siempre.
/Studio Total

PS: If nothing else, our little experiment proved you don't need an education to win Marketing Awards.

 

 

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