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Max Factor Cosmetics, ULTRALUCENT eye makeup collection - Japan, 1970

This eye makeup collection really focuses on the eyes alone.

Monet - Patriotic charm bracelet, Maud Adams, Lauren Hutton 1970 print

Monet was selling jewellery for a moment with cheeky portraits of women that represented a new generation, a younger, fresher, different style.

Nivella - Pantyhose / Strumpbyxor (1969) (Sweden)

Nivella strumpbyxor 1969

Philips - The model and her products (1969) (Sweden)

Philips 1969

Seats - the Doesn't Slip (1969) printad

"It really doesn't cling!"

Märchen Embroideries and Laces, Japan, 1969

Märchen

Princess Gardner - Wet is Wild (1969) print

Princess Gardner introduces the "wet look" . Body copy promises;

Maidenform Tric-o-lastic - I dreamed I stretched ... (1969) print USA

1969 Maidenform Tric-o-lastic Bras Print Ad I Dreamed I Stretched Here to There

RCA - Color Smear - 0:60 (USA) 1969

Now with Twiggy-like spokesmodel for the younger hipper crowd.

Afri Cola - Nuns - (1968) - 0:30 (Germany)

Summer Blonde® "Say the sun did it" print 1968 USA

"Say the sun did it"

True Two - Smart filter Menthol and Blue (1968) print USA

Making smoking menthol's hip, Vince Cullers advertising agency created a modern fashionable pattern out of the logo on the pack, possibly startin

Coty - "Play it with warm lips and soft eyes, very gently" 1968

To launch their "romantic theme and variations" palettes, Coty brought out the flutes and got a little suggestive.

Rudi Gernreich Smirnoff fashions the breathless scene - 1968, print USA

1968 Smirnoff: Rudi Gernreich Fashions The Breathless Scene, Smirnoff

Max Factor Cosmetics, Japan, 1968

"Bazazz that makes you want to have a little adventure"

"Think pretty... Seamprufe does" (1966) printad

"You're a woman and Seamprufe knows it"

Kayser is marvelous in bed - print 1966 USA

Looking this spectacular at bedtime used to be something that only happened in movies. Isn't progress marvellous?

Cira - The Experience is color (1966) print (USA)

The experience is color. Only by Caprolan. The nightgown is $20. Only by Cira.

Libby's - Reach for the red refresher! - print 1965

"Libby's. Number one TJ in the U.S.A. Whole Tomato. Great Tomato. 100% straight tomato. Take it tall, dark and crimson. Sip Libby's.

Kodak Instamatic - "Cameras load instantly, automatically" 1964, print

Kodak Instamatic has this nice three image demonstration of how their camera was loaded with film, since the easy load was the selling point.

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