But hey- in't that the whole deal with Paris Hilton ? Noone gets it - that's why we're all stunned, fascinated and prone to watch this commercial even though you told us not to.. .
The presidents of the Eurobest Jurys present one piece each of advertising they HATE - and discuss why. 5 minutes each. See advertising arrogance and "behind the scenes" get bashed.
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Why not credit the original artist if you're not adapting his work in anyway ? What did the creative team actually do on this one ? Watch the video ? Show it to the client ?
That's what happens when you hire adpeople before they've sexually matured.
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