Thanks, DB, for the insights and imagery. All of these are pretty appalling but I agree with @Kgeiger--Duncan Quinn wins. What was up in that presentation?
Creative Turk: "Yeah and here we'll have the guy wearing your suit drag a half naked woman by her neck over a car hood."
Cool-hunter Brand Manager: "Excellent! Embodies the exact essence of our brand. (Wha? Sadism?Misogyny?) It's a go!"
I think those of us tasked with creating mass media visuals have to begin to take responsibility for their cultural impact.
Whoa. Great post.
One of the points most interesting to me is how commercials that make guys look like doofuses (doofi?) in the kitchen/laundry room/grocery store might actually be benefitting them, as someone so inept clearly should be relieved from doing those chores.
A (female) art director I work with bemoaned the fact that every briefing meeting we go to for a product targetting women has the same strategy: Ladies, you have no time, here's a way to save a few seconds. And for a product targetting men: Guys, here's what to do with your leisure hours and disposable dough.
Hilarious (horrifying) that Advertising Standards pulls an ad because a guy can be construed to be buggering another guy, but has no problem if he does the same to a woman. (See Dolce & Gabbana ad on Huffington Post)
Don't any women serve on that thing?
I'd create a form reply that says "Thanks for your inquiry. We are happy to review your material for a submission fee of $1000. Only checks & money orders accepted. No material can be returned. All submitted material becomes the property of Adland."
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