These ones are very similat too (same joke with vacuum cleaners)
http://www.joelapompe.net/2011/05/25/wig-stories-vacuum-cleaner-ceiling-...
Cannes Bronze Lion... 1997 !
http://www.joelapompe.net/2011/05/23/inspiration-or-aspiration-aspiratio...
There is a 1979 (!!) Tv commercial from Australia for Chupa Chups with the tagline "tickle your little taste buddies". It happens inside the mouth of a young kid eating a Chupa Chups! Unfortunately I don't have a link.
Also this famous french Perrier TV commercial with a party inside a mouth :
http://www.ina.fr/pub/alimentation-boisson/video/PUB232167148/perrier-le...
funny, but it remind me this : http://www.culturepub.fr/videos/perrier-fluo-the-red-army
Done before (2 times) :
http://www.joelapompe.net/2010/07/30/copycat-undercover-sous-couvert-dor...
There is a great article (6 pages!) in the latest issue of french magazine "Beaux Arts" nammed "When ads are inspired by art" (or something like that), and they show this particular example. I took a caption : http://yfrog.com/50aj7jj
I really recommand it if you speak french.
and another exact same one from 2001 !!! http://www.youtube.com/watch?v=vXndJMcbSdE
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ahah remind me these http://goo.gl/kG5DK and these http://goo.gl/6tPZk
Also I remember one for Austin Powers with "Mini Me" as a mini poster... but I can't find it
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