Heres the book btw:amazon link
Hehe. This reminded me about a logotype that I saw some two years ago in one of my books. I scanned the following one from one of my logotype books "Trademarks of the '60s & 70's".http://hem.bredband.net/b361940/squareh.jpg
An brain sync on a brain sync on a brain sync on a original idea using a foot?
Here's an ad from Erik Silver, BBDO Nyc:
which is supposed to be a rip from a feature film? "My left foot"? I've never seen that movie? Anyone else?
I think this witch hunt for brain syncs and "it's been done before" has gone mad. Should the TVC above ban feet from being used in advertising ever again?
Man. That last question had me Googling for hours. HAHAH. What a challenge. I guess this trivia was more of a test in Google skills. I guess I have to invest some hours into what can be called a Trivial Persuit knowledge about advertising. I tried every trick I could come up with to find that last question... I might give it a second try now... Altavista here I come.
Dabitch: It was fun... What's the point of giving Adgrunt months away? Let people fight for it..... Or at least Google for it.
I Google:d on most of them though and one question came up as an urban legend... Tricky. Did I choose the wrong answer on that one? God and Dabith knows. :-)
IMHO the HP commercial looks coooler.
I've gotta say that I like all of the creative. The way they used the media is awesome. It's not often you see creative billboards like the first one. I wish there was more of those around in Sweden. Usually they just blow up the press ads and post them. Intergrated campaigns ('disruption' as by TBWA) is often commented as the new thing (!?). What I've noticed is that most of the intregrated campaigns are faked. Just put all the creative in the same design and they pass. Big ideas where the initial idea/strategy runs through the whole campaign is still rare.
Do you guy's have any examples of good integrated campaigns?
Mini by Crispin, Porter & Bogusky!? I don't have any own references to this one. I've only seen it in award books...
Oh. It reminded me about some stuff that I saw on Luerzersarchive.com a while ago. Um. Here's some newspaper ads that were made for Electrolux in 2003. "Really really very very strong very strong vacuum cleaner which is very very really strong.".
Agency: Scandinavian Design Group
Art Director: Muggie Ramadani
Photographer: Kenneth Godtfredsen
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