Consider this. "Jumpin'jack" Middlebrook, head of GM domestic advertising and marketing just got upped to head of global marketing and advertiing. Mark LaNeve head of Cadillac marketing took his place. Head of Marketing at Hummer is now head of strategy at GM. They pulled the plug on dead guy Harley Earle at Buick this week. The top ranks at GM are getting more and more edgy every day. What if they produced and ran this spot JUST TO PULL IT, knowing the controversy would get Corvette more airplay on the 6 o'clock news (which it did) then any network buy. Could the guys who put LedZep behind Caddie and leaped ahead 4% in sales be that smart?
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