Anybody want to piss off Citroen?

This might be a cool idea: get Citroen to withdraw their entire introduction campaign (including an over expensive commercial, outdoor posters, ads, etcetera) for the new Citroen C3 Pluriel in the whole of Europe. How? Read this.

In all of their communication Citroen is eager to tell you how versatile their new C3 Pluriel is. You can use it as a normal car, as a cabriolet, as a spider, and so on. But they also say you can use it as a pick up. And that is not entirely true! To convert the car to a pick up, you have to put the boot down. But then you cannot see the license plate. It is illegal to drive that way! Hence they are selling you a car that cannot drive on the public road. They make promises they cannot live up to.

So make the complaint to your local advertising regulation company and get them to withdraw their very expensive commercial. It is completely and utterly crap anyway, the human race is better of without this sorry excuse for advertising on the tv.

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Anonymous Adgrunt's picture
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Dabitch's picture

how moronic. illegal feature. hehehe.

All it takes is twelve..... no wait nine .. four... nej, ... three (!) complaints, and we can get that splot on our collective unconcious banned from running.

so lets you and me and my cat go wild! Mjauw!

blabla's picture

That is hilarious! They spent X million on promoting an illegal feature - will the strategy/planners get fired for this?

This made my day, I'll keep a lookout for these ads in my country.

aiiobo's picture

I never did see these ads. Perhaps they were pulled?

anonymous's picture

The manual of the car mentions the pick-up mode to be used only on private terain.

(Would ads for guns be banned if people would find out that you could perform a series of illegal actions with it?)

Dabitch's picture

No only if the ad for said gun was headlined "SHOOT THE PRESIDENT with our new and improved colt" which is a federal threat and an illegal action (to kill people is yaknow).

Ads can not use as a selling point, something that can not legally be done. It's false advertisisng.

Its a bit late to mention it in the manual, when the TV ads are the ones using it as a selling point.