Ariel goes all "subliminal stain" in Indian press ads.

Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

Raju Shukla, Photographer
Ramesh Ramanathan, Executive Creative Director
Andy Greenaway, Executive Creative Director
Joel Clement, Executive Creative Director
Juju Basu, Creative Director
Hanoz Mogrelia, Creative Director
Sandeep Poyekar, Art Director
Amit Acharekar, Copywriter
Prabhakar Bolar, Agency Producer

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dabitch's picture

I can't tell if that's a limbo-party or a riot going on in the wine-stain mind you.

smizzly_bob's picture

The brown one looks like someone was too late getting to the toilet.