Ariel goes all "subliminal stain" in Indian press ads.

Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

Raju Shukla, Photographer
Ramesh Ramanathan, Executive Creative Director
Andy Greenaway, Executive Creative Director
Joel Clement, Executive Creative Director
Juju Basu, Creative Director
Hanoz Mogrelia, Creative Director
Sandeep Poyekar, Art Director
Amit Acharekar, Copywriter
Prabhakar Bolar, Agency Producer

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Anonymous Adgrunt's picture
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Dabitch's picture

I can't tell if that's a limbo-party or a riot going on in the wine-stain mind you.

smizzly_bob's picture

The brown one looks like someone was too late getting to the toilet.