Here's a case study for Audi Sweden that encouraged people to get outside Stockholm and post photos of something other than their food and feet. The result was a lot more photos of Sweden outside the major cities. And one lucky person won an Audi.
Agency: Åkestam Holst
Andreas Ullenius – Creative Director
Michal Sitkiewicz – Art Director
Eva Wallmark – Art Director
Rickard Beskow – Copywriter
Tom Hedström – Business Director
Johan Eklund – Producer
Jennie Strinnhed & Mirja Hjelm – Account Manager
Jerker Winter – Planner
Kalle Peterz – Web Developer
Nisse Axman – Motion Director
Eric Karlsson – Motion Designer
Torbjörn Krantz – Graphic Designer
Photo & Film – C2 with photographer Petrus Olsson.
Web production – More