Beats "The Right Music" (2014) :33 (USA)

Ellen DeGenres as Goldielocks for the Beats music app. The app is different because it's curated by real people. The spot is not different because it is a product demo featuring a celebrity and animals. I guess it's worth the earned media and at least Ellen is talking it up on her show. But for me, it's a weird choice of celeb. I thought Beats were supposed to be hip. Surely there are other blonde celebs to run with that joke?

Client: Beats
Agency: R/GA

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.