If you happen to be in Paris next weekend, you might want to go shopping. For a good cause. BETC has once again partnered with anti-AIDS NGO called AIDES for a Fashion Charity Sale.
The sale will run from the 9th to the 11th of June in Les Magasins généraux which also happens to be the new office building of the BETC. This is located in a Parisian suburb called Pantin.
This year's theme is Fight HIV with Passion. =The campaign was shot by photographers Nick&Chloe. This is a pretty serious sale with clothing and accessories 70% off. Brands who donated include Acne Studios, Balmain, Christian Louboutin, Dr Hauschka, Vanessa Bruno, Ami Alexandre Mattiussi, Jerôme Dreyfuss, Sonia Rykiel, Sandro, Zadig&Voltaire.
Ad Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creative Supervisor: Julien Deschamps
Copywriter: Lucas Bouneou
Art Directors: Vincent Lesne, Sophian Bouadjera
Assistant Art Director: Bastien Sabot