Bleublancrouge advertises BK Joe, with very sharp objects..... SPEC

So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Sebastien Deland
Copywriter: Jonathan Rosman
Photographer: Alain Desjean
Retoucher: Claude Lafrance
Published: December 2007

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Anonymous Adgrunt's picture
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tod.brody's picture

Judging from the ads, I guess the Joe comes with the Big Kid's Meal, not the Kid's Meal.

alex's picture

Ah - so this will be to do with the jitters, shakes and palpitations you get from drinking too much coffee. Good preventative message.

Plywood's picture

Simple little ha ha. I like 'em.

areia's picture

These are great. That is so my worldview in the afternoon.

Wendall's picture

Pretty good ad, but I cringe whenever I see a sharp object about to do something nasty.