The Bovril biker dude is having an exceptionally bad day, where everything and then some goes wrong. All of it is set to Elvis crooning "The wonder is you", and the wonder is that thick beef bouillon served hot in a tea-cup which was the drink of choice before mad cow disease scared Bovril's marketing budget to be so wee, that they stopped advertising on telly.
Production company: RSA
Directors: Pete Lewtas and Steve Lowe
Director of Photography: Geoff Boyle
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.