Brämhults - "Reclaim February" abri bus poster (2020)

Did you know that in Sweden, sick-leave is the highest in February? Every year. Every single year. You'd think we'd learn, but nope. We're a little slow like that. 
 

So Brämhults juice decided to take up the fight against darkness, illness and sedentary. "Using the power of nature in a juice shot, it's time to Reclaim February."

If you are in Gothenburg, Sweden and in case of a health emergency, just break the glass to get a shot including chilli, turmeric and black pepper. An immune-boosting shot, right there available at your commute. 

Cute. 

In case of emergency, break the glass!

Client: Eckes-Granini, Sweden

Stina Haglund, Brand Director
Jonas Hofstedt, Brand Manager
Marie Lansinger, Marketing Director 

Creative Agency:: Stendahls
Martin Cedergren, Chief Creative Officer

Eva Råberg - Copywriter
Oscar Plasidius - Art Director

Peter Ohlsson - Client Director
Karin Hedberg - Account Director
 

Media Agency: Vizeum
Ulrika Anderberg, Strategic Business Director 
Michaela Bognäs, Digital Strateg and Account Manager 

 

 

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