/** */ Brussels Airlines "Blocked content" (2014) 1:00 (Belgium) | Adland

Brussels Airlines "Blocked content" (2014) 1:00 (Belgium)

Well here's a smart idea that makes use of a problem to offer up a solution. If you live in Belgium, and are French speaking, 40% of you are watching TV broadcast in France instead of Belgium. This means if you miss your episode and try to watch it online, you can't because it's been blocked. You end up getting the message "This content is not available in your country."

Brussels Airlines used that Blocked Message as a great opportunity to sell flights to France. Go where you can see the content. Very smart. I know it used to bug me so much when I was working up in Canada that certain American youtube channels would be blocked for the same reason.

Smart idea, peeps.

Client: Belgian Airlines
Agency: BBDO Belgium
Creative Director: Sebastien De Valck & Arnaud Pitz
Art Director: Jutta Callebaut
Copywriter: Jutta Callebaut
Account Supervisor: Isabel Peeters
Advertiser Supervisor: Stijn Martens (Brussels Airlines)

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