Bud Light - #PostyStore (2020) :60 (USA)

Grammy-nominated Bud Light fan, Post Malone is confused when he finds Bud Light Seltzer in a cornerstore. We get to delve deep into Post Malone's brain and inner workings, where a literal tug-of-war happens between the white-shirted but all heavily tattoed men in the control centre. As far as a take on "brain is actually manned by men in black ties a la NASA headquarters", it's kind of funny.

AGENCY:  W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR:       Karl Lieberman

CREATIVE DIRECTORS:                              Brandon Henderson & John Parker   

COPYWRITER:                                              Garrick Sheldon

ART DIRECTOR:                                           Marc Duran  

HEAD OF INTEGRATED PRODUCTION:      Nick Setounski

EXECUTIVE PRODUCER:                            Jessica Griffeth                    

AGENCY POST PRODUCER:                      Dave Lambert                

GROUP ACCOUNT DIRECTOR:                 Brandon Pracht & Ryan Johnson     

MANAGEMENT SUPERVISOR:                    Lauren Wilson

ACCOUNT SUPERVISOR:           Bianca Nikic

ACCOUNT EXECUTIVE:                                Carla Caban 

PROJECT MANAGER:                                    Bruce Fields

DIRECTOR OF BUSINESS AFFAIRS:            Patrick O’Donoghue         

BUSINESS AFFAIRS MANAGER:                   Daniella Vargas

BUSINESS AFFAIRS COORDINATOR:         Andrea Sierra                      

TRAFFIC SUPERVISOR:                               Sonia Bisono

TRAFFIC COORDINATOR:        Tina Wyatt                        

 

 

PRODUCTION COMPANY:                           O Positive     

DIRECTOR:                                 Jim Jenkins                      

EXECUTIVE PRODUCER:                            Ralph Laucella & Marc Grill        

LINE PRODUCER:                                         Marc Grill          

DIRECTOR OF PHOTOGRAPHY:                 Gulya Pados        

 

EDITORIAL COMPANY:                                Arcade Edit       

EDITOR:                                                         Dave Anderson

POST PRODUCER:                                       Andrew Cravotta    

EXECUTIVE PRODUCER:                            Sila Soyer        

EDITORIAL ASSISTANT:                               Thomas Bergerstock   

 

VFX COMPANY:                                             The Mill  

BIDDING PRODUCER: Clairellen Wallin

PRODUCER: Claudia Gaspar

PRODUCTION COORDINATOR:     Nathan Niamehr

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Pretty cool! It reminded me of this 90s Sega Saturn "The theater of the eye" commercial; everything that goes inside your mind and body because of the product. I like the subtle detail that everyone inside Malone has tattoos as well.

https://youtu.be/lBFj5DaaOV4