How do you entice people who don't know English into learning it? Tell them it's rewarding, of course. See a new campaign for the British Council from Ogilvy & Mather, Budapest inside, and yes the original tagline was in Hungarian.
Advertising Agency: Ogilvy & Mather, Budapest, Hungary
Executive Creative Director: Dalbir Singh
Creative Director: Gabor Spielmann
Art Director: Eric Napier, Dalbir Singh
Copywriter: Dalbir Singh
Illustrator: Melinda Szentpetery, Amsterdam