Bwin "The Race" (2017) 1:30 (UK)

Bwin is a sportsbooking brand. To capture the feeling of high-octane betting, they created a high-octane spot with two black and yellow cars racing each other to the finish-- except not quite. Because you, the viewer, are prompted to bet on who will win. Directed by Nima Nourizadeh, who also directed Project X, the 2015 movie American Ultra as well as a bunch of music videos and the adidas Originals house party spots. Nice soundtrack to this one and it's certainly exciting to watch the stunts. I'm sure they picked a winner by now, but I can't be arsed to find out who. I'm not into betting on commercials.

 

AGENCY: BBH Sport

ECD Ewan Paterson

Creative Director’s Matt Moreland¨ Chris Clarke and Paul Silburn

Executive Producer Charlie Gatsky

Agency Producer Nicole Southey

Assistant Producer Nnena Nwakodo

Account Director Patrick Farrall

Account Manager Louise Bodily

 

PRODUCTION

Production Company Iconoclast

Director Nima Nourizadeh

Executive Producer Carine Harris

Producer Suza Horvat

Cinematographer Barry Ackroyd

Stunt Coordinator Gary Powell

Service Company Living Films

Service Co Producer Fred Turchetti and Chris Lowenstein

 

EDIT

Company Final Cut

Editor Dan Sherwen

Editor’s Assistant Leila Gaabi

Producer Frankie Elster

 

POST

Company Glassworks

Executive Producer Hector Mcleod and Duncan Buxton

Producer Joe Billington

Production Assistant Jack Wood

Grade Daniel de Vue

Lead 2D Ben East and Duncan Malcolm

Lead 3D Sebastian Mayer

 

SOUND

Sound Studio Factory

Sound Engineer Phil Bolland

Producer Lisette Nice

 

MUSIC

Track New Year’s Eve

Performed by Dengue Fever

Published by Troll Under the Bridge/I Armed Crab Publishing/Chhom Chimney/Noon Key

Music/Foolish Mortal Publishing/Swop Songs

Arranged by Holtzman/Holtzman/Chhom/Ralicke/Smith/Williams

Administered for the

world by Annie Reed Music Ltd (PRS)

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dirty Louisiana's picture

Hmm...nice clip, but it does fark all for bwin as a betting brand.
Black and Yellow being Justice and Crime - not *exactly* the two mofos you want in the room when discussing the gambling, gaming, wagering and more.
And who will care to visit the site to find out who makes out like a bandit, when the characters are hardly synonymous with the Euro target markets for bwin? They're a bunch of Old Boy wannabes.