Nola Pictures director Nick Lewin and editor Sean VonLembke have teamed up with Martin Retail Group to create “Standard,” a spot for Cadillac that is anything but. The sharp new :30 is an ode to the timelessly inventive Cadillac brand, which has continually populated the “standard” features in its line of vehicles with the very best in cutting-edge, fully-integrated luxury technology.
“Standard” poses the beautiful new Cadillac SRX against the stark white of an ultra-modernist home, its owner a charmingly harried professional making his way to the office. As the voiceover rolls, listing off all the impressive “standard” features of the SRX, it becomes clear that Cadillac’s definition of the term far outstrips expectations. Despite the crisp final product, the production process proved to be quite challenging. Lewin and crew battled unseasonable rains and resultant production delays, making the spot a testament to both the state of the art Cadillac offering and the ingenuity of its director.
About Nola Pictures:
Founded in 2005, NYC-based Nola Pictures is a full-service, multi media production company with affiliates in New Orleans, Sidney, Paris, Toronto, Vancouver and Santiago. Nola features a diverse roster of multi-dimensional directors and producers who have created award-winning content for their clients.
Nola offers turnkey creative and production solutions from shoot through editorial and post; including animation, design and visual effects. Nola’s mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as AT&T, Dell, Nissan, Budweiser, Lowe’s, Verizon, Nike, Givenchy, Samsung, Motorola, Pfizer, Proctor & Gamble, Clinique, McDonald’s, GM, Ford, VW, Toyota, Chrysler, American Express, Carolina Herrera, Time Warner, Viacom, Remax, ESPN, Johnson & Johnson and CBS, among others.
Spot Titles: Cadillac SRX “Standard”
Agency: Martin Retail Group
Writer/Art Director: Derek Littlefield
Cadillac Integration Director: Mike Talovich
Cadillac Director: Hunter Martin
Broadcast Manager/Producer: Heather Hardin
Prod Company: Nola Pictures
Director: Nick Lewin
EP: Charlie Curran
Head of Production: Cheryl Ward
Producer: Carla Tate
Editorial: Nola Pictures
Editor: Sean VonLembke
Producer: Charlie Curran
Telecine: McKay Johnson
Music: North Forty
Composer: Jim Todd
Shoot Location: New Orleans, LA