Canon Wants Us to 'Shprinck the World' in Latest Musical Campaign

Leader in digital imaging solutions, Canon partnered with production company LANDIA and FCB New York to develop a Gen-Z movement of self-expression with its new campaign titled "Shprinck the World".

Helmed by Miguel Campaña, the fun and provocative campaign celebrates the launch of Canon IVY's CLIQ and CLIQ+ Instant Camera Printers and introduces a word known as shprinck (the action of instant shoot + print + stick technology) which encourages users to live in the moment and share unique experiences in more tangible ways. The campaign consists of social, digital, experiential, and in-store activations, along with engaging content creators and influencers.

More about LANDIA at http://www.landia.com/about-us/los-angeles/

Credits:

Client: Canon USA
Rita Dubey - Senior Director, Marketing
Kevin McCarthy- Senior Manager, Marketing
Alexis Barbieri- Manager, Marketing
Karen Miller-Sr. Advisor, Product Planning
Melisa Yoo- Sr. Specialist, Marketing
Gabrielle Marino- Specialist, Marketing
Alexis Marie Martinez - Specialist, Marketing
Brian Lane- Specialist, Marketing

Agency: FCB New York
Ari Halper - Chief Creative Officer, NY
Stu Mair - Executive Creative Director
Kevin Flores – Art Director
Sarah Bass - Copywriter
Adam Isidore - Director of Integrated Production
Kate Fixter - Integrated Producer
Margot Meyerhoff – Senior Digital Producer
Jonathan Fishel – UX Director
Alexander Ridore – Creative Technologist
Todd Sussman – Chief Strategy Officer
Laura Dunn - SVP, Director of Business Development
Enrique Espinetti - Account Director
Jeff Barnes – SVP, Director of Data & Analytics
Amir Sattar - Manager, Strategic Analytics
Sunjoo Ryou – Director of Creative Management
Jesse Morris – Project Manager

Production:
Director: Miguel Campaña
Executive Producer: Leda Nasio
Producer: Laureana Ferrucci
Director of Photography: Christos Voudouris
Production Company: Landia
Music House: Yessian
EP/Managing Director: Marlene Bartos

Composer: Dan Zank
Audio Post: Vinyl Mix
Audio Post Mixer: Weston Fonger
Editorial Company: WAX
Editor: Jason Sager
Assistant Editor: Alex Doyle
GFX: Garret Walter
Flame Artist: Rich Siciliano
Post Producer: Kelly Mackey
Managing Director/EP: Toni Lipari
Color: Damien van der Cruyssen @ The Mill

Initiative:
Jason Martinetti – Director, Comms Design
Tatyana Zagalskaya – Associate Director, Digital Partnerships
Oliva Kleinman – Communications Designer
Timothy Southerland - Manager, Digital Partnerships

Reprise:
Mary Zumba, VP, Group Account Director
Finlay Young, Account Executive
Cameron Klitz, VP, Strategy
Gloria Patterson, Senior Social Strategist
Greg Merwede, Director, Paid Social
Milynn Luong, Manager, Paid Social
Miraal Aga, Specialist, Paid Social

 

 

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