Ahead of a long and sunny Easter weekend, Castrol, the brand that has kept people moving for 120 years, launched a social film to encourage drivers to stay home.
Like so many other ads shot during stay at home orders, this uses user-generated clips, the difference here is that these aren't just your usual Castrol employees and workshop owners, but also professional race drivers like Daniel Ricciardo, Esteban Ocon, and Petter and Oliver Solberg. All of them are playing with toy cars at home instead of going out on the road.
The campaign was created and delivered in 6 days in a great remote work effort by a WPP team led by Ogilvy (Strategy/Account), VMLY&R (Creative), Hogarth (Production), Mindshare and Neo (media).
Ad agency: Ogilvy