Changyou - Playing can't be bad / Son - (2015) :45 (China)

Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, three spots for online game developer Changyou explore all the reasons people might want to have a little fun in the world of online gaming. One huge reason might be Mom. Oh how she frets and fusses about you, and makes your social life really awkward due to it. Don't worry son, its just a phase. That will last your entire life.

update: This campaign won a Cristal award

Agency: Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China

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