They are artists who work not with a paintbrush but a spatula. Sculptors whose media is smoked brisket, seared tuna, sliced avocado.
Some trained under celebrity chefs, others learned their craft from their grandmothers.
They're the people of our local independent restaurants, whose one of a kind foods makes our lives so much richer, our neighborhoods and cities so much more vibrant.
During this unprecedented shutdown, we can help keep the restaurants we love alive by ordering takeout or delivery. But how we order matters.
Some delivery ads are robbing restaurants of their profits by taking outrageous commissions. Up to 40% of every sale.
ChowNow is different. Order with ChowNow and profits go to the restaurant. No hidden fees. No ruthless commissions.
Go to eat.chownow.com or download the ChowNow app and make the choice to #orderbetter.
Simple and straightforward message from ChowNow celebrating the restaurants and their owners, and then pivoting toward a brand message on why they are different from the Caviars and UberEats and Seamlesses of this world.
The only thing I don't understand is why they chose to have both titles and a VO for most of this spot, dropped out the titles for ten seconds and then brought them back. Maybe they were afraid people wouldn't tap the volume on social. Spoiler alert: no one ever taps the volume,. But it does feel like they should have chosen either all titles or all VO.
At least they didn't go too heavy-handed on the covid buzzwords.