Christie Refugee Welcome Centre - Reverse rant / Don Cherry (2020) :30 (Canada)

This radio spot takes an infamous rant against refugees by iconic hockey commentator Don Cherry that polarized our country during hockey season (while there was a hockey season) and deconstructs it to turn it into a positive statement, using only his words.

Yes, it's a clever reversal, a bit like  the "Truth" ads from RECREAR that reverses the copy which won a silver in Cannes back in 2006.  Except this one is of course based on a real soundbyte, that with some smart mixing changed meaning completely. Very clever. 

Agency: Agency59 Toronto

CCO: Brian Howlett

CW: Nick Blagrave


Production House: Grayson Music Group

Voice Director: Chris Cobain

Sound Engineer: Vlad Nikolic 

Producer: Nicholas Shaw


Client: Christie Refugee Welcome Centre

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.